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Scapia Spends $63 Million To Copy This 50-Year-Old
Scapia has raised $63 million and is using it to copy a 50-year-old cereal marketing trick, prioritising glossy travel cards over building a reliable financial network. The funds are earmarked for co-branded cards and app perks that echo Kellogg’s box-toy promotions, a strategy that historically added cost without core